Award: "Golden Hermes" for the best advertising campaign of the year (2011). Annual Festival of Greek Advertising.
Advertising Company: Bold / Ogilvy
Product: Panafon CU - Prepaid mobile service
Client: PANAFON S.A.
Creative Director: Manolis Filaitis
Art Directors: Alexandra Kokkevi, Alexandra Zafolia, Marilora Kapodistria
Copywriters: Manolis Filaitis, George Iakovidis
The motto: “Communication in two Lines”
The target audience was the key element for the formation of this campaign
as well as the creation of the products’ image. The goal was to create a trendy product that would appeal to the young people. The difficulty was to approach a complex and diverse audience whose ideas and trends vary. So we were on the search of a simple but strong idea. We came up with the motto “Communication in two lines” which was strongly illustrated through the tv animation spots.
The award was a product of team work which included the entire range
of the promotional material. It began with finding the proper name for
the product, designing the logo and the identity of the product, creating
radio and tv spots, ads for magazines and newspapers as well as outdoors.
The concept and visualisation of the animated tv spots was my contribution
as an Art Director in this campaign. The idea was to implement the slogan “communication in two lines” in a captivating and original way on tv commercials. Animating two line, making them interact with each other in various ways (flirting, playing basket etc.) and forming the logo at the end was the main idea running on all tv spots.
Here is the starting point of the spots I created: “See you (CU) Love”
AAM Marketing Award
American Association of Museums
Print ad for the exhibition "Sigmund Freud"
at the Jewish Museum
Advertising company: AD Lubow Advertising
Art Director: Alexandra Kokkevi